Baked goods supplier Cake Brands has appointed Rachel Clark as national accounts manager for its Sussex-based More Food business.

Clark has 20 years’ experience in the baking sector, said the company, and formerly worked at Handmade Speciality Products, where her role included production and buying.

Established in 2003, Chichester-based More Food entered administration last September, and was immediately sold as part of a going concern to Sussex Bakes, part of the Cake Brands business.

Clark joined the firm just ahead of the launch of More Foodservice, a new brand and website to enable online ordering of wholesale cakes for next-day delivery.

“I have joined More Food to help with the growth of sales,” said Clark. “In a short space of time, I have made many contacts, and things are looking promising.”

Cake Brands explained that its commitment to innovation, and increasing demand from customers, led it to look for an addition to the team who would fit the ethos of “innovation and exceptional service”.

“Cake Brands are confident Rachel will play a key role in providing and implementing a high-quality service for their customers,” stated the company.