As part of a partnership with University College Birmingham (UCB), Laura Gibbons has been appointed as Dawn Foods’ first student ambassador.
Dawn Foods already has a close association with UCB and Gibbons was put forward as a potential ambassador for the company by assistant dean for bakery Dawn Gemmell.
The move is part of the company’s campaign to “nurture a new generation of bakers and support them in developing contemporary takes on established bakery recipes”, said Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods
Gibbons, a final-year bakery and patisserie undergraduate at UCB, will be working with Dawn at its Evesham site on Creating New Traditions, a new European-wide initiative that will see established sweet bakery products being given a new twist for the next generation.
As part of the campaign, these contemporary takes on traditional sweet products will be launched as bakery recipes in early 2017.
Gibbons said: “Bakery is constantly evolving and changing with market trends, consumer demands and preferences, so it’s an exciting industry to be in. This is a fantastic opportunity to work with Dawn Foods, as the company is so well known in the bakery industry for the quality of its products.”
Last month Dawn teamed up with Oxford University psychology professor Charles Spence to examine why consumers buy certain bakery items.