Dawn Foods has appointed Garry Russell to the role of sales director for distributive accounts.

A trained baker, Russell has more than 20 years’ technical and commercial bakery experience and has worked with Dawn Foods for the nine years.

In his new role, he will lead Dawn’s distributive accounts team in the continued development of existing and new business opportunities.

“I am delighted to be taking up this new position in Dawn Foods,” said Russell. “We have just celebrated 30 years of business in the UK and Ireland and Dawn Foods globally will be celebrating its centenary next year.

“In the UK, we’ve made significant investments in terms of people and infrastructure to create an excellent platform for continued growth. As always, Dawn’s customers are at the heart of everything we do and I’m looking forward to working closely with our distributive customer-partners in my new role.”

Dawn Foods last month marked its 30th anniversary of trading in the UK with a party at its Evesham HQ that was attended by all staff, Dawn board directors, Dawn senior management and local dignitaries.

The business recently installed a new filling and packing system that utilises robot palletisation to boost efficiency at the site, which manufactures sweet bakery products, including dry mixes, bases and concentrates.