Pret A Manger has named Barnaby Dawe, previously global chief marketing officer at Just Eat, as its first chief customer officer.

In the role, which Dawe takes up on 1 October, he will oversee all global marketing and communications activity and will lead Pret’s e-commerce business.

Dawe has held senior positions at businesses including Sky, The Sun, The Times, Heart and Channel 4.

He joined food delivery operation Just Eat in 2015 and helped the business triple revenues and profit. In 2017 he was named Marketing Leader of the Year by the Marketing Society.

 “I am delighted Barnaby is joining the senior team at Pret,” said Pret CEO Clive Schlee. “He has the sensitivity and the experience to maintain continuity in Pret’s tone of voice, whilst at the same time leading the company’s digital transformation. We look forward to working with him very much.”

 Dawe said he was a loyal Pret customer and had long admired Pret for its coherent brand strategy and outstanding customer service. 

“I’m honoured to join the team and be a part of the next phase of their journey,” he added.

In May, it was announced that Pret A Manger is to be bought by JAB, two years after the investment firm acquired doughnut business Krispy Kreme.

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