McVitie’s owner Pladis has appointed former SC Johnson & Son chief operating officer Salman Amin as global CEO.

Amin, who takes up the role next month, has a strong background in marketing and commercial activities.

In an international career spanning 30 years, he has held senior positions, including PepsiCo chief marketing officer and president of PepsiCo United Kingdom & Ireland during his 17 years at the company. He also spent 10 years at Procter & Gamble working in the US, Germany, Saudi Arabia and Switzerland.

Amin was most recently global chief operating officer for the global commercial division of SC Johnson & Son. Pladis said he had rejuvenated the Johnson brands portfolio, accelerated innovation speed to market and driven growth in operating profit margins. 

Pladis said Amin would build on its focus to diversify McVitie’s, alongside Ulker and a range of Godiva chocolates exclusively for consumer-packaged goods channels and core markets.

“Pladis is just over two years old and already we’re fast becoming a global snacking leader,” said Murat Ulker, chairman of Yildiz Holding, which formed Pladis in 2016 by bringing together its core confectionery and biscuits businesses.

“With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.”

Amin said Pladis had the opportunity to make its local favourites “global stars”.

His appointment follows the departure of Cem Karakaş, who left the business last year for family health reasons.