Ginsters, the Cornish pasty giant, has announced the appointment of a previous Coca-Cola marketing boss as its new managing director.

Kieran Hemsworth, former European vice-president for Operational Marketing at the soft drinks firm, has joined the Samworth Brothers-owned pasty company in Cornwall.

Hemsworth was responsible for driving many of Coca-Cola’s innovations over the years, including Monster and Capri.

Mark Duddridge, Samworth Brothers group executive board member, said: “We are extremely pleased to have Kieran on board and to welcome him and his family to Cornwall. It is a reflection of our commitment to grow the Ginsters brand that we have attracted someone of Kieran’s calibre to the company. We wish him every success in his new role.”