Lotus Bakeries has appointed Alexandra Fisher as the company’s new category marketing manager and Larysa Dushko as key account manager for retail sales.

Fisher will drive research and analysis across the top five retailers, with some focus on convenience, for Lotus Biscoff biscuits and Lotus Biscoff Spreads, while Dushko will focus on expanding and developing sales in the convenience channel.

 “The appointment of these two new roles highlights the increased investment Lotus is putting into developing brand recognition and household penetration in the UK,” said Frances Booth, UK category marketing manager for Lotus Bakeries.

Prior to joining Lotus Bakeries, Fisher worked as a revenue manager and category manager at Kellogg’s across key accounts, while Dushko worked as a key account manager for wine supplier Majestic Commercial.