The foodservice equipment manufacturing company has announced that Steven Lamb will be its new bakery product manager. 

It said that the appointment was “to complement increased investment in the bakery sector”.

Lamb previously worked at Benier UK, and has experience in establishing and managing independent bakeries across the midlands.

He said of the appointment: “I’m confident that the ability to utilise my experience and apply my in-depth knowledge of the bakery sector will assist the business in establishing itself in this vibrant sector, and very much look forward to working as part of this forward thinking company.”

Steve Loughton, managing director at Jestic, said: “In bringing Steven’s expertise to the team, we are able to maintain our current level of innovation in commercial bakery, one of our newer product sectors, and offering that to our customers is crucial in order to adhere to the Jestic ethos of ongoing excellent service.”

Lamb will be working closely with Jestic’s design team to expand the company’s development kitchen, which will be extended to include a dedicated menu development area and testing facility for bakery customers.

Last month, Jestic announced its expansion into the bakery sector.