New Britain Oils, the Liverpool-based sustainable palm oil producer, has appointed Iain Anderson as national account manager.

Anderson will spearhead the company’s large-scale drive to expand its foodservice department, aiming to attract more customers in the wholesale, catering, cash and carry and fast food sectors.

He joins New Britain Oils from vegetable oil producer AAK, where he spent 13 years as national account manager.

Adam Thomas, general manager at New Britain Oils, said: “We brought Iain into the team because of his expertise and extensive experience, as well as the fantastic relationships within the industry which he has built over a noteworthy career. He will be instrumental in growing the business through this latest expansion. We are lucky to have him on board and look forward to this next step for New Britain Oils.”

Anderson said: “There is a huge amount of potential within the business for significant growth in this area. We have a highly competitive offering, with unsurpassed sustainability credentials, and a great-quality product.”

The move comes in the wake of New Britain Oils expanding its production capacity by 30% to cope with demand.