Packaging manufacturer Parkside has appointed Phil O’Driscoll head of innovation & NPD.

O’Driscoll’s appointment was prompted by the manufacturer strengthening its focus on retail and consumer value, said the firm.

With more than 15 years’ experience in the food industry, packaging and innovation, O’Driscoll will be responsible for driving supplier and customer collaboration to create innovative concepts.

O’Driscoll, who has held roles including head of packaging innovation at Arla Foods, said he was delighted to be joining Parkside.

“They are an exciting innovator and leading manufacturer of food packaging solutions and produce an exceptional range of high-quality products. They have a real passion and drive for innovation and I want to build upon that and enhance their industry-recognised capabilities,” he added.

“As part of my role at Parkside, I will work with the Advanced Packaging Expertise (APEX) team to build upon our vision and continue to develop our strategies for new product and category platforms.”