Premier Foods has announced the appointment of Jette Andersen as managing director of its International Business Unit.

Reporting directly to Gavin Darby, Premier Foods’ chief executive, she will help to drive overseas sales growth, which the company said was an increasingly important part of its strategy.

Andersen joins from Orangina Schweppes International, a division of Suntory Food & Beverage Europe, where she held numerous positions. Most recently, she worked as general manager for North Europe, French Territories, the Caribbean and North America.

Darby said: “Growing our brands in key international markets such as North America and Australasia is a key part of our growth strategy. Over the last year we’ve been strengthening our international team, and I’m delighted that Jette has joined us at this critical time. Her experience will be invaluable as we seek to expand into new markets.”

Premier Foods owns brands including Mr Kipling and Cadbury Cakes and recently reported strong sales in its sweet treats division.