St Pierre Groupe, which earlier this year rebranded from Carrs Foods, has appointed Chris McLaughlin as UK commercial director.

McLaughlin previously worked for All About Food, which specialises in licensing restaurant brands such as Nando’s, Pizza Express and Wahaca and taking them into retail.

Before joining All About Food, McLaughlin worked in a range of commercial leadership roles for Kellogg’s, where he led development of the company’s strategy for the high street discount trade sector.

 In his new role, his focus will be on growing distribution of the St Pierre and Baker Street brands.

Jeremy Gilboy, founder of St Pierre Groupe, said: “We’re delighted to welcome Chris onboard as our new commercial director.

“His extensive experience, significant expertise and his impressive track record, make him ideal for the position. In the coming months and years, Chris is set to play a pivotal role in helping us to deliver our UK ambitions for the business.”

The St Pierre Groupe brand portfolio includes Baker Street, St Pierre and Paul Hollywood.

Products supplied by the business, which rebranded from Carrs Foods in March this year, are sold in more than 35,000 stores in the UK, the US and Europe.