Mrs Crimble’s owner Wessanen has appointed former McCormick’s general manager Emma Vass as head of its UK operations.

Vass joins the business ten months after Patrick Cairns stepped down from the role, with Wessanen UK marketing director Gill Green serving as interim CEO.

The new CEO joins Wessanen UK with over 20 years’ experience in the fmcg sector, where she recently held the UK general manager role at herbs and spices business McCormick’s.

In her new position she will head up to Wessanen brands Whole Earth, Kallo, Clipper Teas and Mrs Crimble’s.

Vass has also served as UK commercial director for Danone Dairy and previous worked at Premier Foods and Mars.

She said Wessanen’s clarity of vision, passion for its products and people shines through in all that the company does.

“The authenticity of the brands here in the UK truly resonates with today’s consumers who are looking for honest, natural brands they can connect with,” said Vass. “I am excited to join this dynamic and pioneering business at this key time and to have the opportunity to facilitate further growth and innovation.”