Pie lovers in Chell, Stoke-on-Trent, can now visit Wrights the pie maker, following the opening of a new retail shop in the town.
The new Stoke-on-Trent investment takes the total number of Wrights stores to 19, and has created eight new jobs.
Wrights chairman and chief executive Peter Wright said: “We’re delighted to be able to invest in Chell and provide our valued customers with a modern and convenient new shop.
“A new layout concept will also see customers benefit from a breakfast bar and seating area.”
Eddie Hall, Britain’s Strongest Man, who is sponsored by Wrights, attended the official opening to meet customers, and enjoy one of his favourite meat and potato pies.
The shop sells Wrights’ usual range of pies and slices, including their meat and potato pie; sandwiches, rolls and wraps; cakes; a full range of breakfast products and a fresh salad bar.
The Crewe-based pie-maker currently employs around 150 staff across its retail stores in Crewe and Stoke-on-Trent.
Earlier this month (April) the food group announced that it is to stage a series of celebratory events throughout 2016, to mark the company’s 90th anniversary.