2 Sisters has told British Baker that it has yet to find a reasonable offer for its Holland’s Pies brand.
A spokesperson from the international food company, which serves the retail, foodservice and manufacturing sectors, said it had been unable to find a suitable buyer within the past 12 months for the frozen and chilled pie brand. The company is hoping for an offer of at least £20m for Holland’s Pies, which also produces pasties, sausage rolls and puddings.
2 Sisters took on the pie brand back in April 2011, when it acquired Northern Foods, which also included brands such as Fox’s Biscuits, Goodfella’s pizzas and Matthew Walker Christmas puddings.
The 2 Sisters spokesperson said there was no specific deadline for the sale of Holland’s Pies. “There is no need to sell the business, especially while trading is tough.”
Premier Foods also sold its Brookes Avana business to 2 Sisters for £30m in January.