ADM has launched a new Cupcake Mix and Fondant Icing Mix in time for bakers to prepare for National Cupcake Week. Bakers only need to add cake margarine, egg and water to the mix and products can then be topped with the Fondant Icing Mix.

The cupcake mix can also be used to make a lower-fat option, by tweaking the additional ingredients added.

Both mixes are available in 12.5kg bags and ADM also offers marketing support, including point-of-sale material, free of charge.