ADM Milling is introducing a cake mix to its product range to capitalise on Valentine’s Day. Love Raspberry & Passionfruit Cake Mix has been designed to produce treats such as love-heart shaped cakes, as well as muffins, cupcakes, slices and squares. Bakers only need to add water and vegetable oil to the cake mix, which is available in 12.5kg bags.

ADM is also offering free marketing support including associated point-of-sale material.