All set fair for the IFE show

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Organisers are expecting the large tally of buyers, who came to source bakery and confectionery products at IFE05, to be exceeded in 2007.

New and innovative exhibitors at the show in London’s ExCeL centre include Irwin’s Bakery, which will showcase Guinness Whole Grain Bread. The bread contains 17% real Guinness and delivers the malt taste and rich dark appearance of the ’black stuff’, in a wholesome bread, says the firm.

Also at IFE07, which consists of 13 sections, exhibiting food and drink from across the world, Pidy will be launching its new gourmet pastry cases. Pidy has developed a way of making pastry cases that keeps their crunch for hours after they have been filled. The company’s Flowers to Eat range will be on display at the show. Another new product from Pidy is the Amusette, essentially a bite-sized spoon made of pastry, which provides an original way for caterers to present sweet or savoury recipes, and offers a fun and practical way to serve finger food.

The bakery and confectionery area of the show is the place for firms looking to promote ranges of part-baked and finished bakery products and confectionery, from high-quality chocolates to jelly sweets.

Event features at IFE07 include Sandwich Innovation, in association with The British Sandwich Association (BSA). This will culminate with the announcement of the Sandwich Designer of the Year. The BSA is the trade body representing the UK sandwich industry. The southern heat of the British Sandwich Designer of the Year Award will take place on the stand at 1pm on Tuesday, 20 March.

Packaging fair Pro2Pac will run alongside IFE.

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=== IFE Directions ===

IFE07 runs from 18-21 March 2007,

at ExCeL, London

Opening Hours:

Sun 18 March 10:00am - 5:30pm

Mon 19 March 10:00am - 5:30pm

Tue 20 March 10:00am - 5:30pm

Wed 21 March 10:00am - 5:00pm

The Jubilee Line tube is recommended as

the quickest route to ExCeL, London. At