The Handmade Cake Company has developed its traybakes range with four new or improved offerings all with a North American influence. Now available are Rocky Road, Chocolate Pecan Brownie, Lemon Drizzle and Granola varieties. The traybakes are pre-portioned into 12 pieces and have a recommended retail price of £1.50-£1.90.

The Berkshire-based firm’s customers now include: Café Thorntons; Gloria Jean’s Coffee; BHS; Massarella Catering; Greene King; and London Zoo.