Country Choice has launched a new mini Cheese & Onion Roll, following the success of its mini sausage roll and mini pasty.

The company suggests that retailers bake-off the pastries as normal, allow them to cool, then bag, label and display in the specially created countertop display unit. Shelf-life is 12 hours to maintain availability throughout the day.

Country Choice adds that because the products are served ambient there is no VAT to pay which means retailers can offer their customers real value for money. The recommended retail price is £1 for three mini savoury rolls or two mini pasties. The new mini savouries have been specially developed to be eaten hot or cold. Products come with a free marketing package including an easy-to-erect display unit, shelf-talkers and £1 product labels.

The firm has also added a family-sized Bramley Apple Pie to its offering, featuring a sweet shortcrust pastry case and caster sugar topping. It bakes in 30 minutes and has a four-day shelf life.