Two recent industry events saw the introduction of German baking company Martin Braun to the Republic of Ireland.

The Andrew Ingredients’ arranged events, called ‘Excellence Together’, also saw Macphie, the Scottish ingredients manufacturer and supplier, offer expert advice, tips and knowledge on product innovation. The showcases were held at Ditty’s Bakery, Castledawson and Dublin’s Clarion Hotel in October.

Commenting on the two events, Tim Andrew from Andrew Ingredients said: “Partnerships with suppliers who can help our customers consider the trends and utilise these into successful business is essential. With this in mind we were delighted to introduce Braun into Ireland at our ‘Excellence Together’ events. Their innovative and exciting approach to the baking and confectionery market will no doubt give our customers the edge they need.  

“We were also delighted to showcase Macphie, with whom we have had a strong relationship for over 40 years. The partnering of these industry leaders, along with our extensive supplier portfolio, simply demonstrates how Andrew Ingredients can help our customers achieve the recipe for success.”

Dietmar von Gradowski, export manager at Braun, added: “Our 80 years of experience, partnered with our innovation and worldwide recognition, will no doubt appeal to bakers throughout Ireland and we look forward to providing the market with our exciting products via our partner Andrew Ingredients.”