Anthony Alan Foods (Barnsley, South Yorkshire), manufacturer of Weight Watchers-branded cakes, is producing the goods in a variety of shelf-ready packaging, including individual, twin and triple sizes. The packaging is designed to improve handling, increase product profile and enhance sales.

Weight Watchers has produced counter display units to promote the products, encourage impulse sales and make re-stocking simple. Weight Watchers cake lines include flapjacks, cherry Bakewells, Eccles cakes, a selection of cake slices including lemon and a variety of muffins to suit every taste.