It’s not long now till National Craft Bakers’ Week, so make sure you get involved and promote your business. Running from 8-13 June, the aim of the week is to raise the profile of independent craft bakers – ‘The Shop That Never Sleeps’ – and, in doing so, capture increased spend from consumers.
Craft bakeries of all sizes and location are encouraged to take part in the week, which promotes the important commercial and social role that craft bakers have in their local communities.
‘The Shop That Never Sleeps’, which also be promoted to 19,000 primary schools, with ‘live’ streaming of bakers at work to appear on the website. The message to schools will be to go and visit their own local craft baker and see them in action.
The activity is spearheaded by the National Association of Master Bakers (NAMB) and has been developed with a group of key industry players: Bako, Bakels, BakeMark, BFP Wholesale, British Baker magazine, California Raisins, Macphie, Marriage’s, Puratos, The Reynard Group and The Scottish Association of Master Bakers.
For more information, as well as downloadable point-of-sale material, visit bakeryinfo.co.uk.