Belcolade Belgian chocolate from ingredients supplier Puratos (Buckingham) has been
repackaged to help customers differentiate between the dark, milk and white chocolates available.
The new design features simplified graphics and a new strapline – The Real Belgian Chocolate – which the company says reinforces the brand’s authenticity and heritage.
It says the new packaging, which coincides with the launch of new 1kg, 5kg and 20kg pack sizes, offers improved functionality and performance, and makes it easier for bakers, pastry chefs and chocolatiers to determine chocolate type, viscosity and storage conditions.
“Belcolade, which is made from a blend of the finest cocoas and pure cocoa butter, has long been the hero among those who know their chocolate,” says Matt Crumpton, marketing director. “With sales continuing to rise across all sectors, we felt it was time to give the brand a more modern and stylish look.
“We’ve also made the packaging easier to open, close, handle and dose,” adds Mr Crumpton, “and have developed a new and unique eight-layer material that delivers significantly extended shelf-life – better than anything else on the market.”