Leeds-based firm Bagel Nash is expanding its wholesale range after a successful trial of a number of new products in its retail outlets.
The company, which produces 36 different varieties of bagels, has branched out into the sweet baked goods market with a new range of muffins and chocolate brownies.
It has trialled the products, which were on show at IFE09, in its 12 retail shops and is now rolling them out in its wholesale business.
The company has also been working on additional products within its bagel melts range, which currently includes cheese, tomato, jalapeno and olives, for example, and is offering them in mini versions as well as a standard size, said bakery and technical manager, Laurie King.
He added that the business is also looking at the possibility of canape bagels.
The new muffin range includes: wild blueberry, cranberry & white chocolate, double chocolate and yoghurt & mixed seed, which are available in catering or retail packs.