Walsall-based Baker Boys has purchased the business and assets of The Cake Bake Company for an undisclosed sum.
The Cake Bake Company was put up for sale by insolvency practitioners SFP, after it went into administration last month. The Kent-based firm, which made the life-sized cake for the recent Skoda TV advert, supplies own-brand cakes and had a reported turnover of £918,000 in the year to 31 March 2011.
Baker Boys produces baked goods such as muffins, cookies and donuts, which it supplies to outlets such as convenience stores and sandwich bars.
The Cake Bake Company will trade under the Baker Boys name, but it will continue to use the Cake Bake branding for marketing purposes, said Hardial Sanga, of Baker Boys. He added that the acquisition will give Baker Boys “an even larger presence in the market”, and it hopes to keep on all the existing staff previously employed at The Cake Bake Company.