Bakers across the UK have raised thousands of pounds for disabled children during National Doughnut Week – and enjoyed boosted sales, too.
From selling limited-edition doughnuts to doughnut-eating competitions, bakers took part in a variety of fundraising activities to raise cash for The Children’s Trust.
One baker who reaped rewards from taking part in the event, which is sponsored by BakeMark UK, is Townsend Bakery, Liverpook, which has participated every year.
The bakery’s Wendy Ainsley said: "National Doughnut Week is great for small independent bakers. The marketing and sales material you receive is perfect to enable you to get involved in this great event."
For further information, and to register for next year’s event, email email@example.com.
The grand total raised by the week is yet to be announced.