Craft bakers are using an innovative website as a low-cost way to help advertise their business.
The website www.mypersonalbakery.com, which was launched last year by bakery ingredients supplier CSM UK, allows bakers to produce bespoke point-of-sale materials in a range of sizes from A1 to A5, which can be used to create posters, counter-top displays and wall-hanging designs.
The developement of the site, which was sparked by National Craft Bakers’ Week last year, is designed to further support craft bakers across the UK, said CSM.
Many including Andrew Hallett, general manager of Malcolm Barnecutt Bakery in Cornwall, have reported a positive response from their customers.
Hallett said it had previously been too expensive for a family-run artisan bakery to get individual bespoke POS materials.
He added: “Using window posters to attract passing trade and counter displays to influence customers in-store, we can confirm that the displays did actually work and resulted in additional sales that we can attribute directly to the use of point-of-sale.”