The Bakery Market Report is now available to pre-order from the William Reed Shop at the discounted price of £225.

The report is the definitive guide to the retail bakery trade and will be launched at an exclusive invite-only event on 26 February, 2014.

The study will map the size of the retail bakery market and will also highlight key innovation, NPD and insight into key trends.

To pre-order a copy see:

Martyn Leek, editor of British Baker, said: “The Bakery Market Report offers concise intelligence for all those involved in bakery retail. Most know that it is tough to be trading on the high street in the current environment, but this report will shine a light on the successes that are out there in the bakery trade and will also offer an invaluable source of information for allied traders.”

The Bakery Market Report also incorporates the annual BB75 tracker. Invites to the exclusive launch event have now been sent out, but if you think you will make this year’s BB75 and have not received an invite please contact