After supplying pies to Everton Football Club for several years, Clayton Park Bakery has cornered the football pie market in Merseyside, signing a contract to supply Liverpool Football Club.
The Lancashire-based firm will supply Anfield with a wide range of products for both hospitality and concourse catering. The concourse pie range includes potato and meat; steak; and ‘scouse’ pie, which is made with lamb, potato and vegetables.
The hospitality range includes unusual options such as the breakfast pie, made with gammon, sausage and beans, and a potato, meat and mushy pea pie. The company is also working with Liverpool’s head chef to develop mini pies and an exclusive Liverpool FC pie.
“Football clubs account for around 15% of sales,” said MD Barry Thomas. “It’s a good market to be involved in because of the prestige and exposure for the company.”
Clayton Park supplies pies to football clubs in all four English leagues in the north west, including Oldham Athletic, Rochdale, Preston North End and Accring-ton Stanley. It also supplies Lancashire County Cricket Club, Spar and Booths supermarkets.