Pub chain Barracuda Group plans to roll out Costa coffee across its 217 outlets, as well as a new breakfast menu featuring baked goods such as croissants, muffins and bacon sandwiches.
After piloting Costa coffee in selected outlets, the chain will extend the offer to 100 pubs by Christmas and the rest of the estate in 2011.
The roll-out is accompanied by the introduction of 9am opening in Barracuda’s pubs and the launch of a new breakfast menu to capitalise on morning custom. Sausage, bacon and fried egg sandwiches will be available along with pastries, toasted teacakes and muffins.
The Danish pastry range is from Bakehouse, muffins from the Handmade Bakery Group and teacakes from Fletchers.
Mark McQuater, chief executive of Barracuda, said: “We are confident that Costa will be positively received by our customers, driving a substantial increase in coffee sales and further growing all-day trade in our pubs, building on our recent success in this area to date.”