BB’s Coffee and Muffins has opened its second forecourt outlet at Newcastle airport. The kiosk, at a Shell filling station, will serve a selection of hot paninis, toasties and baguettes, as well as muffins.
The 30sq m outlet is the second of its kind since BB’s launched the new format in the UK in April this year.
Retail and brands director Michele Young said the company has identified the forecourt sector as a “key focus area” for business development, based on proven trials. It is in discussions with a number of petrol retailers and hopes to open another 10 forecourt outlets by the end of 2010.
“We believe our brand is ideally suited to the fast-paced environment of the ‘food-to-go’ forecourt,” commented Young. “As a private business, we can be quick on our feet and flexible in how we work with our potential partners.”