BB’s Coffee and Muffins is hoping to draw in increasingly price-conscious customers by promoting its special meal deals as Credit Crunch Lunches.

“The majority of our cafés offer several ranges of value meal deals every day, as well as lower-priced coffees,” said Michele Young, retail & brands director of BB’s.

“By highlighting our standard meal deals under the special ‘Credit Crunch Lunch’ banner and by emphasising the amount our customer saves with these meal combinations – from 89p saving for a pizza baguette and Coke up to £1.30 for a sandwich and coffee combination – we believe we will also attract in new customers to try our brand for the first time.”

BB’s Credit Crunch Lunches also include soup and sandwich, soup and sausage roll and baguette and coffee deals, which will be advertised through posters placed inside and outside the cafés.