(Source Kantar Worldpanel)
By sales value:
1 Chocolate
2 Other
3 Fruit
4 Fruit Loaf
5 Plain
6 Lemon
7 Malt Loaf
8 Bakewell
9 Chocolate+Caramel
10 Deep Filled Mincemeat
By sales volume:
1 Other
2 Chocolate
3 Malt Loaf
4 Fruit Loaf
5 Bakewell
6 Lemon
7 Plain
8 Apple
9 Fruit
10 Angel
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