Birds of Derby’s Bolton shop became the set for a series of BBC outside broadcasts before the Burton Albion vs Manchester United replay on January 18.
Conference side Burton had earned a lucrative FA Cup replay after holding Manchester United to a draw earlier in the month. Retail operations manager Mike Holling told British Baker the BBC crews arrived at 5am, staying until 9am and filming six sports news slots from the shop.
Birds put on a special Burton bun – a standard Swiss bun with yellow strands and chocolate for the event, selling 180. And staff baked a cake for Burton chairman Ben Robinson.
Manchester United even-tually won the match five-nil.