Braeside Country Pies has announced its first listings in the UK multiple and independent retail sector, and is actively seeking to expand its UK business further.

The Northern-Irish firm, based in Co Armagh, has recently secured distribution deals with Cambridge-based Fordham Fine Foods and Devon Cakes of Ottery St Mary.

“We already have a well-established business throughout Ireland, but felt there was a lot of potential for the company to broaden its reach into the wider UK market and we are delighted to be taking those first steps,” commented Jeff Lee, managing director of Braeside Country Pies.

Lee said that its success with Fordham, which started distributing its products in April, the business has had more confidence to actively seek additional business in the UK, “and we have since secured distribution with Devon Cakes”.

“We are already in talks with a number of other potential distributors and look forward to seeing our business continue to grow,” he added.

Fordham Fine Foods distributes its Christine’s Farmhouse Bakery Swiss Rolls in three flavours: jam and cream, chocolate, and lemon-flavoured chocolate chip, as well as Assorted Cake Sections, which consist of six slices on a serving plate – two each of the three varieties: plain Madeira, coffee and chocolate.