Finsbury Food Group plans to extend its share of the snacking cake category by extending the Toffee Crisp and Munchies confectionery brands.
It has launched new Nestlé Toffee Crisp and Munchies Mini Bites in Tesco and Morrisons and plans to further extend distribution.
Toffee Crisp Mini Bites are a crispy cereal product, blended with toffee caramel and coated in milk chocolate, while Munchies Mini Bites combine a biscuit and chocolate base, layered with smooth caramel and covered in milk chocolate. Both products come in boxes of 15 and contain no added colours or flavours.
Brand manager John Steele said: "We have worked closely with Nestlé to develop cake versions of Toffee Crisp and Munchies confectionery, adapting the concept to create a mini bite. We believe they will be popular among consumers for office sharing, take-home indulgence and treats."