Bridor unveiled a range of multi-coloured breads at the Sirha exhibition last month. Developed by Lenôtre, the Arc en Ciel range its rainbow line features six different breads, targeted predominantly at the hospitality and foodservice industries for use in canapés and snacks, or simply for sandwiches. The range consists of: Nori described as savoury with a tangy taste reminiscent of the sea; Curry; Mint and Garlic; Sun-dried Tomato; and Pickled Lemon with Thyme varieties. The launch was even highlighted in the Sirha show guide in its list of top innovations the only bakery product featured. The firm said the aim of the range is to encourage the idea of using bread as an ingredient, not just alongside a meal, but as part of it. The Arc en Ciel breads, made with natural flavours and colourings, will be available in 35g and 80g varieties from 1 February.
Bridor also launched a range of small Danishes, also developed by Lenôtre, which are available in lemon, hazelnut and praline, and green tea and cranberry.
The French bakery manufacturer supplies the likes of Caffè Nero and Pret A Manger in the UK.