William Reed Publishing has announced that Bake & Take magazine has moved to the company as a sister title to British Baker. The consolidation will see monthly title Bake & Take continue to be published alongside the sector’s flagship brand British Baker. The International Milling Directory, The Food Ingredients Directory, two regional bakery shows, plus Food Ingredients and Analysis, and Ingredients Health and Nutrition bi-monthly magazines have also moved over from Bake & Take publisher Pearl Media.
Bake & Take will be edited by British Baker deputy editor Anne Bruce, who will work across both titles. The magazine will continue as a controlled circulation monthly publication, covering the needs of the independent craft baker. It will focus on good practice and how to exploit growing markets as well as in-depth product news.
Pearl Media publisher Mike O’Brien has joined William Reed Events as show director for Foodex Meatex and will continue to have responsibility for the regional bakery shows in the short term.
Bake & Take associate publisher Sonia Young commented: “We are delighted to welcome Bake & Take to William Reed. It will strengthen our interaction with the bakery market and will enable us to enter an exciting new phase of development.”