Britvic Soft Drinks (Chelmsford) is targeting 16- to 34-year-olds with the £2m launch of Drench water.
The company says Drench is targeted at young adults on the go. Category director Andrew Marsden adds: “Drench will be the brand to be seen with.”
Bottles have a non-drip flip-top valved cap, so they can be carried without leaking. They come in 500ml and 750ml sizes.
Britvic will also relaunch its Pennine Spring brand in January 2006.