Royston’s Traditional Bakery in Long Stratton has enlisted a ’business doctor’ to help grow its bakery and coffee shop.

Royston Owen and his wife Michelle took over the bakery, formerly known as Mr Bunn the Baker, in May 2007 after spending four years as bakery manager for the previous owners Gary and Barbara Bunn. Owen has worked to create an old-fashioned, traditional bakery and coffee shop, and called in business doctor Hamish McMinn to help develop a strategy for long-term growth.

"No matter how much passion you have, a bakery is a business like any other," said Owen. "It’s easy to get too caught up in the everyday running of the bakery and forget you need to ensure it stays successful as a business."

The move has helped him focus on what the bakery does best, he said.