Food from Britain (FFB) will be promoting British regional food and drink to both UK and international buyers through its presence at IFE07 (stand NH 1755).

FFB will host a business lounge for overseas buyers looking to source food from Britain, and has worked with the English Regional Food Groups to ensure maximum presence of quality food and drink producers at the show. Some 150 producers will be featured in the speciality and regional food from Britain sector.

Working with UK Trade & Investment, FFB has invited some 20 buyers to IFE from Canada, China, Japan, Russia, Saudi Arabia, Singapore, Taiwan, Thailand and the United Arab Emirates.

A meet the buyer event will also be staged, matching UK suppliers with appropriate overseas buyers. FFB chief executive David McNair says: "Our international buyers’ lounge at this year’s show will provide the catalyst for business generation and is part of our role to ensure British exhibitors maximise business opportunities.

"This year, FFB is forecasting the highest ever level of food and drink exports and we aim to meet the increasing demands of international buyers looking to the UK for its innovation, added value and convenience retailing expertise."