Renshawnapier is proud to continue its support of the industry by sponsoring Celebration Cake Maker of the Year once again.
During this difficult financial time, celebrating the best in the industry is more important than ever, says the company. Open to everyone, ranging from small cake-making specialists right up to celebration cake manufacturers, this award aims to search out those highly skilled individuals that make celebration cakes such an exciting and innovative sector. Entrants do not have to be a customer of Renshawnapier to enter the award.
"I am delighted to be able to support this prestigious event for the industry and offer cake-makers the opportunity to demonstrate their immense talent in this area," says Stephen Heslop, CEO of Renshawnapier’s parent company the Real Good Food Company. "The designs and concepts I have seen in the previous four years we have supported this award have been amazing and a real credit to individual finalists and their respective businesses. As a business, we are very clear about our innovations agenda and we hope this will inspire others to achieve similar success."
Judges will be looking for entrants that truly excel in their craft and can demonstrate creativity and individuality in the field of celebration cakes. Key trends in the market include good use of colour and modern, simple designs. Whatever your inspiration, the key to success in this category is being able to translate ideas into vibrant and imaginative cakes.
"Companies and individuals should enter to demonstrate their skills and individual flair," says Nicola Hemming, business development and technical sales manager at Renshawnapier. "Being recognised for the quality of your work provides a great sense of achievement. The feelgood factor is something to be personally very proud of and your business will also benefit. This award raises profiles and highlights the achievements of you and your company across the entire industry."
The Real Good Food Company consolidated Renshaw and Napier Brown Foods into one business unit, renamed as Renshawnapier, in January 2009. The business supplies a wide range of sugars, marzipans, ready-to-roll icings, caramel, mallow, baking chocolate and jam to major cake manufacturers, high street bakers and retailers.
=== Leanne Tang, cake decorator, Terry Tang Designer Cakes, Liverpool, who won last year’s award. ===
"I hadn’t seen the cakes from the other finalists until the awards night. When I saw how good they all were, I was a bit unsure about how I would do. It was such a lovely surprise to win. The whole night was brilliant fun and I was on a real high after winning the award. We highlighted it on our website and have put the trophy and certificate up in the shop. Customers are always asking about it. My dad (Terry Tang) won the award in 2007, so it means that as a business we’ve won it two years in a row. It all adds to the reputation of the business and, on a personal level, it’s nice to be recognised for your work."