The first-ever bakery and food-to-go site for celebrity chef James Martin has opened in Stansted airport. 

The brand launched by SSP in partnership with the chef is named James Martin Kitchen, and offers ‘a premium bakery’ offering to flyers. All bakery products are freshly prepared on site.

Martin said: “I am extremely excited to add James Martin Kitchen into the mix at one of the UK’s busiest airports. Having collaborated with many of Britain’s greatest and smallest food suppliers, passengers will experience a menu of ‘proper British food’, and the fresh flavours and produce will speak for itself.

“Working with SSP was truly rewarding and helped bring James Martin Kitchen to reality. As a leading F&B operator in the food travel sector, they continuously had the customer in mind, so I know James Martin Kitchen is tailored specifically for its audience at Stansted.”

The bakery will sell products such as Salted caramel chocolate brownie, Humming bird cake and Maryland butter waffles with bacon and maple syrup.

Simon Smith, chief executive of SSP UK and Ireland, said: “It is a pleasure to collaborate with Stansted Airport and to bring a contemporary, innovative and exciting new menu to its passengers. James Martin Kitchen is a unique concept and will offer the very best of fresh local produce.”

The new outlet is part of a seven-year £135 million contract awarded to SSP UK by Manchester Airports Group, as part of the airport’s new £80m terminal transformation. James Martin Kitchen will join Starbucks, Burger King, M&S Simply Food, and soon-to-open bar Cabin.

Martin first appeared on Ready Steady Cook in 1996, and has since featured as a celebrity chef.

SSP currently operates brands such as Upper Crust, Delice de France and Millie’s Cookies.