UK baking cases manufacturer Chevler has launched a new range of football-themed baking cases in convenient pack sizes. The move is designed to help craft bakers and small cake makers take full advantage of UK and World Cup-related spending, expected in May, June and July.

Chevler MD Stuart Whelan said: "Football fever will sweep the country shortly and by making our new range of soccer-themed baking cases available in packs of just 360, we are helping craft bakers and small producers take advantage of the opportunities the tournament will offer."

Volume sales of cupcakes were up nearly 14% last year, accor-ding to recent figures. And with the popularity of the national game as high as ever, Whelan says the new cases will also have year-round appeal particularly for occasions such as boys’ birthdays.

A sponsor of National Cupcake Week, to be held in September, Chevler now makes over one billion baking cases a year.