Baking cases manufacturer Chevler has launched a range of Welsh dragon-adorned cases along with a consumer PR campaign to coincide with the start of the Rugby World Cup.

Under the strapline ‘Scrumby treat for rugby fans, the Mid Glamorgan-based firm will be urging consumers to look out for bakers, coffee shops and supermarkets selling muffins and cupcakes in its specially designed, limited-edition Y Ddraig Goch (The Red Dragon) baking cases and muffin wraps.

“People here in Hengoed wanted to show their support for the coach Warren Gatland and the Welsh rugby union team in their efforts to win the Rugby World Cup about to held in New Zealand,” said company director Norman Chase.

“We are a Welsh company, proud of our Welsh heritage. We hope that Welsh bakers, cake-makers, coffee shop proprietors and retailers will get behind the initiative and offer fans the chance to show their support and patriotism by producing muffins and cupcakes in our special cases.”