Baking cases producer Chevler has installed a specially designed reel-fed machine capable of producing over 250,000 muffin and cupcake cases an hour.

It forms part of an on-going investment programme for the recently formed South Wales-based firm, enabling it to cope with increased demand from bakers and food manufacturers.

Managing director Stuart Whelan commented: “It has taken three years to develop during which time we have continuously improved every aspect of our production process.” He added that developing bespoke machinery was vital to meet its customers’ demand for new products.

Chevler was formed in February this year after a management buy-out by four senior executives of Chevler Packaging, who consolidated all operations onto a single site in South Wales, and established a new production facility next to the existing plant.

* Chevler is a sponsor of National Cupcake Week and a sample pack of the company’s coloured cupcake range is available free to all bakers. Call 01844 344231 for details.