United Biscuits (UBUK) has reformulated its Jacob’s Club biscuit range, which now has a significant increase in chocolate content, as well as a new packaging design.
The biscuit bars, available in orange, mint and fruit versions, will also highlight the fact they contain no artificial colours, flavours or hydrogenated vegetable oil on-pack.
The biscuits, snacks and cakes manufacturer has also launched a new on-pack promotion for its McCoy’s brand crisps. It has teamed up with the British Curry Club to offer consumers two main curry dishes for the price of one with each pack of McCoy’s purchased. UBUK has also added two limited edition packs to support the promotion: Mighty Madras and Rogan Oh-My-Josh.