Part of the Brakes group, Country Choice’s food-to-go concept enables retailers to prepare products, such as sandwiches and baguettes, in full view of the customer.
It is aiming to capitalise on the trend for customer-facing serve-overs, which it says tend to be especially popular with female customers.
The format, which used to be called ‘shop within a shop’, can be put together off-site in around four days. Country Choice supplies everything except the freezer.
The company was also highlighting its newest creation – its Boston’s coffee and American-style donut offering. The bean-to-cup coffee machines are available in a range of different sizes to suit different outlets. They use freshly ground Arabica beans and fresh milk.
The yeast-raised ‘donut’ range includes: five filled and decorated ball donuts, three decorated ring donuts and one glazed ring donut. They can be defrosted in two hours and have a shelf-life of 48 hours from defrost.