Sandwich brand Cranks has chosen the winner of its NPD competition, The Great Cranks Student Sandwich Challenge, launched earlier this year.
Gemma Carey, a student at Manchester Metropolitan University was named the winner with her Tzat’s Tasty sandwich, featuring rocket salad, sunblushed tomatoes, olives and crumbly cheese, topped with lashings of tzatziki.
Designed to encourage aspiring marketeers, the competition call for students to create the next Cranks sandwich NPD, for the chance to see it happen for real.
The winner was awarded £500-worth of vouchers and the chance to see their sandwich on the shelves in 2014. Carey will now be involved in the development process which will take her prototype from paper to the shelves at university alongside Cranks existing range.
Individuals and teams from universities across the UK were invited to submit designs for a sandwich, as well as a breakdown of focus group feedback, market theory behind the flavour combinations and a promotional strategy.
More than 100 students registered to take part, with five finalists selected through an online vote hosted on Crank’s Facebook page.